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As Lord Shukra (Venus) also known as Velli was in penance on this place and because of this, the sthalam is called as "Velliankudi".

Among all the Planet's Lord Shukra has an important place.He is the next brightest star to Sun and Moon.He was the guru (mentor) of the Asura's (demons). He was the one who taught the life Regaining Mantra "The Sanjeevini Manthram" to Kachan, the son of Brahaspathi.

The guru of Deva's.Mayan was the sculptor of the Deva Logam. He is the father of Mandorai, wife of Ravana. He constructed many beautiful places such as Tiripura loga which floats in the sky (for Asura's) etc.

This great personality wanted to have a heartiful Dharsan of Sri Ramar. He requested Sri Ramar to give Dharsan without his Sangu and Chakaram. So Sri Ramar gave these things to Garudan and showed himself as "Kola Vallvill Raman" at this place.And Garudan has Sangu and Chakkaram in his hands here.

This incident shows that a true artist is beyond love and affection towards his family (ie) he is more concentrated in his work only. So, Lord Bhrama too came here to have Dharsan.

This temple is maintained under the "Vygnasa Agamam" which means:
Viganasa Maharishi was born from the soul of Sriman Narayanan. The format of Slokams which he assorted is known as "Vyganasa Aagamam", the Four Lakh Granda's (letter format) which was formed by his four students Maharishi, Athiri, Bhrigu and Kashiyapar is also known as Vyganasam.

Sri Kolavilli Ramar temple is among the 108 divyadesams of Srivaishnavas. It comes under the choza naatu divyadesams.

The thayar in the temple is known as Maragada valli temple. The lord is present in the reclining pose and the utsavar is known as Sringara sundaram.

Markandeya Maharishi appears near the Lord's head, Bhoomidevi at the foot, Brahma in the centre and the Lord's feet are placed over Lotus. There are two prakarams in the temple. The temple is close to Senganoor/Chenganoor which is the birth place of Periyavachan Pillai.

Since Lord Shukra, Lord Indra, Lord Brahma, Markandeya Maharishi, Parasara Maharishi, Mayan were all blessed by Lord Kola Valvilliraman specially here, if visited this sthalam gives all the Puniyam (Value of good deed's) gained by having Dharsan at all the 108 divyadesams. only.

Garudan in this Sthalam has Sangu and Chakkaram in his hands, which will be generally found on the hands of the Perumal.

It is said that praying at this temple would be equal to praying at all the 108 divyadesams. Lord Vishnu is present in the temple in the form of Lord Rama with a bow. Garuda is found in a unique posture with conch and discus (shanku and chakra).

Visiting the temple is said to cure devotees eye related problems. Neetra deepam is lit throughout the day in the main sanctum. Since Thirumangaiazhwar saw Lord Vishnu as Rama here, Sita devi and Lakshaman are not there with the Lord here.

The pasuram of the temple reflects that the needs of the devotees are fulfilled faster here. Thirumanjanam is performed only to the Utsava moorthy in the temple.

Do:

Do pray your Ishta Devata before pilgrimage to Temple.
Do contact Temple Devasthanam information centre for enquiry, temple information and for Pooja details etc.
Do reserve your travel and accommodation at Temple well in advance.
Do bath and wear clean clothes before you enter the temple.
Do concentrate on God and Goddess inside the temple.
Do maintain silence and recite your Istamantram to yourself inside the temple.
Do observe ancient custom and traditions while in Temple.
Do respect religious sentiments at Temple.
Do deposit your offerings in the hundi only.

Don't s:

Do not come to Temple for any purpose other than worshipping of God and Goddess.
Do not smoke at Temple.
Do not consume alcoholic drinks at Temple.
Do not eat non-vegetarian food in the Kshetram.
Do not approach mediators for quick Darshanam. It may cause inconvenient to others.
Do not carry any weapon inside the temple.
Do not wear any head guards like helmets, caps, turbans and hats inside the temple premises.
Do not perform Sastanga Pranama inside the Sanctum Sanctorum.
Do not take much time while performing Sparsa Darshanam to God in Garbhagriha.
Do not buy spurious prasadams from street vendors.
Do not encourage beggars at Temple.
Do not spit or create nuisance in the premises of the temple.